Sony sells 70 million PlayStation 3 consoles over six rollercoaster years
Sony said Friday it sold its 70 millionth PlayStation 3 console earlier this month, a major milestone for
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the game console that failed to match the popularity of its predecessor
but survived a rocky history to become a hit product for the company
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The PlayStation 3 went on sale in November 2006. The console's smash-hit predecessor,
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The PS 3 launched after six-month delay, and faced immediate competition from Nintendo's Wii,
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far cheaper alternative that introduced the concept of motion
controllers to the gaming masses. Sony's console features a custom
central processor developed with IBM and Toshiba, the powerful Cell
chip, that took years and millions of dollars to develop
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Initial reviews of the console were cautiously optimistic, based on its potential more
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than the reality of the few games available at launch, but some were
critical of how its introduction was handled. PCWorld rated the PS 3 one
its "Top 21 Tech Screwups of 2006," criticizing its late launch and
high price.
Sony went through years of massive losses with the console, which it
sold below cost initially, and issues around the PS 3 are
hp touchsmart 620-1120jp sata slot bd-rom blu-ray bd-combo drivethought be a major reason why Ken Kutaragi, the company's former game chief, stepped down.
The PS 3 was launched along with an online service, the PlayStation Network, that gained notoriety last year when it was
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target of one of the largest hacks in corporate history. The device has
also had software bugs that required updates from the company
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But it has now become a mainstay of the game industry, a rare hit product for Sony that is highly profitable
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The previous two PlayStations were released six years after their
predecessors, so it seems ripe for an update, but Sony game head Andrew
House and other executives have repeatedly declined to provide specifics
for when the next PlayStation will be released. He told IDG
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Service in an interview earlier this year that Sony is reaping the
rewards for sticking with the PS 3 and is in no rush to sell a new
machine.
"It's definitely in the harvest period, now, of its life cycle," he
said.
Sony has released a new, slimmed-down version of the PS 3 for the
current holiday season, which is half the volume and weight
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the original. The update will compete with a completely new console
from Nintendo, the Wii U.
Sony said Friday the new PS 3 "has been well received by consumers
around the world," without providing specifics.
Sony admits it's failed to challenge the iPhone and Samsung Galaxy S3
yet, but promises a flagship follow-up to the Sony Xperia T that will
rival the best of the smart phone best.
"We will create in the near future a flagship Sony model that can
compete with Apple's iPhone and Samsung's Galaxy S3," said one of Sony's
mobile phone bosses.
Speaking to the Financial Times in Germany, Sony exec Dennis van Schie
also confirmed the company could begin making Windows Phones as well as
Android phones, should Windows Phone 8 prove successful enough to bother
with. "If it succeeds," says Sony, apparently referring to the work
it's already done on developing a Windows Phone, "we won't be caught
off-guard."
Sony hasn't exactly taken the phone world by storm since ditching
long-time partner Ericsson and striking out alone in the phone market. A
new line of one-letter Xperia phones led by the Xperia S have been
perfectly adequate Android blowers, but when its brief appearance in the
latest Bond film Skyfall is the most exciting thing about the
line-leading Xperia T, you know something needs to change.
That promised new phone will appear in the new year at CES, the annual
technology extravaganza in Las Vegas in the second week of January.
We'll be there, so keep it CNET for all the latest!
Sony is also planning new Android tablets, but acknowledges that "it has
become very difficult to earn money with tablets" -- not since Google
started selling them so cheaply. Sony is one of the few manufacturers to
try something different for its Android slates, with the unusual Sony
Tablet S and Tablet P, but sadly they didn't pay off. Judging by the
quality of the Vaio Duo 11 hybrid tablet, Sony could have more success
with Windows 8 devices.